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How to Create Pricing for Your Virtual Assistant Business

Determining the right pricing for a virtual assistant business can be a nuanced challenge, so we've gathered insights from founders and e-commerce experts. From assessing task complexity and value to specializing for premium rates, explore these four key strategies to enhance your pricing model.

  • Assess Task Complexity and Value

  • Offer Introductory Discounts

  • Adopt Value-Based Pricing

  • Specialize for Premium Rates

Assess Task Complexity and Value

When creating pricing for a virtual assistant business, one key consideration is to assess the complexity and time commitment of various tasks you offer. Tailor your pricing structure based on the value you provide, considering factors like skill level, expertise, and the specific demands of the tasks, ensuring that your rates reflect both your proficiency and the unique requirements of the services you offer.

John Frigo, Ecommerce Manager, Best Price Nutrition

Offer Introductory Discounts

By offering discounted rates or promotional packages for a limited time, you can attract new clients and build initial credibility. This strategy incentivizes potential clients to try your virtual assistant services, increasing your client base.


For example, you could offer a 20% discount on your hourly rate for the first month of service. This allows clients to experience the value you provide at a lower cost, potentially leading to long-term partnerships. It's important to communicate the promotional period clearly and emphasize the regular pricing after the introductory offer to avoid any misunderstandings.

Adopt Value-Based Pricing

One specific consideration is to adopt a value-based pricing approach for your virtual assistant business. 

Instead of solely charging based on time or tasks, value-based pricing focuses on the outcomes and benefits your services bring to clients. This strategy allows you to justify higher rates by emphasizing the value you provide. For example, if you specialize in streamlining administrative processes, you can highlight how your expertise saves clients significant time and increases their productivity. 

By effectively communicating the tangible benefits of your services, you can differentiate yourself and command premium pricing. Remember to thoroughly analyze the value you bring to each client, understand their pain points, and tailor your pricing accordingly.

Roy Lau, Co-Founder, 28 Mortgage

Specialize for Premium Rates

By focusing on a specific industry or skill set, virtual assistants can position themselves as experts and charge higher rates. This strategy allows differentiation from the competition and attracts clients willing to pay a premium for specialized knowledge and experience. 

For instance, a virtual assistant specializing in social media management for small businesses within the healthcare industry can offer tailored solutions, understanding industry-specific challenges, compliance requirements, and the target audience. T

his expertise justifies higher pricing, as clients value the in-depth knowledge, resulting in a mutually beneficial partnership.

A woman of color wearing a yellow, long-sleeved shirt. She has a calculator in her right hand, and a pen in her left. She is sitting on a couch, and presumably doing bills.


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